Telemundo’s turns a nightmare island into a hot destination to launch a new reality show

Telemundo was promoting a reality show about extreme living on an island. So, naturally, we challenged our audience (and our client, too!) 

We kicked things off with a fake destination campaign, complete with its own Instagram, website, influencer hype, surprise mailers, and street activations, just enough to drop a few hints.

I played with people’s minds through witty copy and shaping influencers’ content—and they loved every second of it.