A social shopping challenge for TJ Maxx fans

Maxxinistas love a good in-store hunt, so we turned that thrill into a social game with serious bragging rights: Maxxinista Bingo.

We kicked things off by recruiting @maya.dannie, a seasoned aisle-surfing pro known for scoring big on discount-store hunts. We challenged her to fill bingo cards for Summerween, Fall, and the Holiday season, all while taking brand fans on the ride. Maya, shoppers, and other brand partners got to play bingo experts, and I got to play creator recruiter, content director, and bingo writer, creating a social challenge that made us all winners.