A call to anti-vaxxers to fight vaccine shaming in the Permian Basin

COVID-19 was still a big challenge in the Permian Basin region, and so were anti-vaxxers. Our campaign spoke directly to them, asking to stop discouraging family and friends from getting the shot.

For our bilingual audience, I transcreated all campaign pieces (website, TV, radio, outdoor, and social) and led TV/radio recordings to ensure cultural relevance. My first one with a tangible impact in the community!