General Mills’ brings a new cereal to life with its first AR game

Parents were looking for meaningful ways to support their children’s mental and physical health and GM wanted to introduce the new Lucky Charms Magic Gems cereal. Perfect timing!

We created an immersive AR mobile game that turned local parks into Lucky’s world, inviting families to hunt, collect, and unlock the power of Magic Gems—and I helped them navigate through the game with fun prompts and instructions.